Effective packaging design: your key to a successful product launch
Launching a new product onto the market is an exciting challenge. In order to present the unique features of your product in an advantageous way, a well thought-out packaging design is essential. What is the best way to communicate the added value and benefits of your product? Your packaging is your customer’s first direct contact with your product. It should therefore not only be aesthetically pleasing, but also present all the important information clearly and concisely. Use this moment to highlight the unique features and benefits of your product. Symbols, short descriptions and clear layouts help to convey the message quickly and comprehensibly. For the design of your packaging individually or as a series, please contact us for an initial consultation.
Our Packaging Design Workflow
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Define objectives
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Identify target audiences
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Target audience analysis
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Competitive analysis
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Mood board
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Concept proposals
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Initial drafts
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Feedback round
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Revisions
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Refine design
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Material selection
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Prototyping
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Create print data
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Production preparation
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Test print
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Feedback
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Adjustments
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Final approval