Launching a new product on the market? Pure adventure. But how do you show the world what it really can do? With packaging that not only looks good, but also communicates. The first thing your customer sees is not the product itself – it’s the packaging. So make it unforgettable. Forget empty phrases. Show clearly what makes your product unique. Use symbols, short messages and a design that convinces in a matter of seconds. Because in a world full of options, first impressions count.

Packaging design workflow

  • Definition of objectives: What should the packaging achieve?

  • Target group analysis: Who are the end customers?

  • Competitor analysis: Which competitors/packaging are there on the market?

  • Brainstorming: Collect and sketch ideas.

  • Create a mood board: Determine color palettes, materials and design styles

  • Develop concept ideas: Present several design styles to choose from

  • Initial drafts: Visualize basic layouts and design ideas

  • Feedback round: Present and discuss drafts

  • Revision: Make adjustments based on feedback

  • Refine design: add details, define colors, select typography.

  • Select materials: Determine suitable packaging materials

  • Prototyping: Create samples of the packaging

  • Create print data: Convert final design into print-ready files

  • Preparing for production: defining specifications for production

  • Test print: Create and check initial production samples

  • Last check and final inspection

  • Final release by all parties involved

  • Handover of the data to start production

SI-Display_ClifBar-D-E-F_160412.2871
SI-Display_ClifBar-D-E-F_160412.2871
SI-MucOff-Display-Gitter_150113-V2b.2077
SI-MucOff-Display-Gitter_150113-V2b.2077
PointofSale_1
PointofSale_1
Package Design
Package Design
Package Design
Package Design
Package Design
Package Design
Package Design
Package Design
Voxom-Schloss
Voxom-Schloss
Voxom-Frontlicht2
Voxom-Frontlicht2